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Wash with

splashy wash

“when i rub-a-dub-dub i make lots of supergentle lather”

Moisturise with

huggy lotion

“superhero protection for my delicate bits to help keep me extra snuggly”

Massage with

baba oil

"a massage makes me calm and relaxed after a hard day's play"

Keeping babies skin naturally soft and healthy and prevent it from dying out is our goal. A baby’s skin is five times thinner than adults:

• It is delicate and sensitive
• Harsh chemicals in traditional skincare products can irritate and damage their skin.

Harmful synthetics in many skincare products include petroleum-base paraffin wax, mineral oil and petroleum jelly. When put on the skin these act as an impenetrable barrier and inhibits the skins natural balance, robbing natural moisture from delicate skin. The core ingredient in petrochemicals is crude oil, so when you use products containing this you are literally smothering your baby’s perfect skin in petrol.

Other common synthetic chemicals include Sodium Lauryl Sulfate (SLS), a synthetic detergent used in shampoos to create the lathering effect and DEA (Diethanolamine) & TEA (Triethanolamine), which are used to adjust pH values. SLS is a common irritant and dries skin by stripping the protective lipids from its surface and DEA/TEA can cause allergic skin reactions and irritation.

At miamoo we believe that dry skin conditions can be prevented and controlled in babies by using gently products that do not contain the above and with our 3 stem skincare routine of; wash, moisturise and massage.