You know that we’re passionate about protecting and nurturing babies skin at miamoo so much so that we’re launching a campaign to get nasty chemicals out of baby skincare products.

Unfortunately not all manufacturers are as rigorous about what goes into their products as we are, so potentially harmful chemicals like Sodium Lauryl Sulfate, Parabens, Synthetic Colour and Fragrance crop up in a lot of baby skincare products. The trouble is these nasties get hidden away on the back of the bottle in tiny print and we know that lots of mummies don’t have the time to trawl through all of them to find the nasty ones. And what makes it even worse it that the front of the bottle talks about how gentle and mild the product is!

The KISS campaign has been launched to sort this out and Keep Infant Skincare Simple.

Our mission is to get unnecessary, potentially harmful chemicals out of baby skincare products. Chemicals like Sodium Lauryl Sulphate, Parabens, Synthetic colour and Synthetic fragrance.

Because…

• We care about protecting delicate skin.
• We believe there's no place for nasty chemicals in baby skincare products.
• We believe that parents should be aware of the chemicals used by some manufacturers so they can make informed choices.
• We believe manufacturers have a responsibility to be transparent about all the ingredients they use.

Click here to find out more about the nasty chemicals used all to often by some manufacturers.